CREATIVE BRAIN RENTAL

BT SPORT /// CANCEL IT

WINNER of 2 GOLDS AT 2019 LONDON DRUM AWARDS

When BT Sport asked us to tell the world about the all English 2019 Champions League Final, we knew we didn’t have to sell it, we just had to make them realise that doing anything else would be very silly.

TALK CLUB /// HIDDEN NUMBERS

BRONZE WINNER AT 2026 NATIONAL OUTDOOR MEDIA AWARDS

THE NATIONAL LOTTERY IRELAND /// TIME TO PLAY

Creating 'Time To Play' for Lotto, enabled the significantly lower jackpot game to differentiate between the bling of Euromillions, a call to action to a life full of possibilities for those who want to be time rich.

BERROCA /// BERROCA SUPPORTS YOU

OIL OF OLAY /// SISTER'S DAY

Why celebrate Mother's Day with every other brand when thanks to Olay you can celebrate looking younger and have your very own Sister's Day.

X DUBAI /// X MARKS THE LAUNCH

How do you launch X Dubai and show fun seekers the world over that Dubai is now an extreme sport playground? We proved it with the most insane stunts marked by our X marks the spot campaign, marking the most dangerous base jump diving board in the world to the world's most frightening zip line ride.

Since launch, the base jump online video alone has received over 24 million views on Youtube.

DUBAI METRO /// ABANDONED CARS

GRAND PRIX WINNER AT DUBAI LYNX 2009

The financial crisis in Dubai left thousands of abandoned cars on the streets as people fled the country. Or was it because they'd started to use the Dubai Metro? We hijacked this opportunity to write messages on cars, using them as free billboards and the idea went viral. It inspired fingers to write on cars across the Middle East, appearing on Sky News and winning a Grand Prix at Dubai Lynx.

CLEAR HEAD /// WORLD SUICIDE PREVENTION DAY

VW /// TOUREG EMAIL DRIVE

D&AD MERIT 2005

We were asked to tell customers how the new Toureg was different to any other 4x4. Via email. So we created a very different html that took the viewer on a horizontal test drive through a typographical journey. This creative received a merit at D&AD in 2005.

FIRSTAGE /// THE FIRST AR MUSIC APP

Firstage - The world's first augmented reality music company was created by Neil Harrison and Co Founder Keith Lawler to help artists to reach music fans across the world via their mobile, enabling them to make more money and continue to do what they do best.

Firstage has featured in Forbes, CMJ, SXSW and ranked in the hot 100 start ups by The Sunday Business Post.

PUMA /// FISHTAIL RIDES

Brand manifesto

Calling all bored street spectators and neighbourhood haters
It’s time to go for a different kind of ride
Say hi to every smell, sight and sound
And with every turn leave all the things that weigh you down
You’re carrying all the fuel you need, a thirst to explore
This is no secret club, no race to the finish or fitness hub
Welcome to street math, we’ve got teachers being schooled and lawyers breaking rules
We don’t care for Tom Toms, doing it wrong, rules of the beat or one way streets
We are a herd of wild street Buffalo and we don’t take too kindly to directions
Where we’re going, there is no B, just A to free

Ride a different side of your city.

SAVARIN /// DESSERT SPECIALISTS

Dessert specialist Savarin rented my brain to help them launch their offering in the Middle East. It was my job to make sure that from print to online, just like their products, businesses couldn't get enough of their communications.